To understand Pedro, you need to understand his history. He was not exactly supposed to exist. His parents, exhausted by failure when trying for a baby, were considering giving up. Years of trying had yielded nothing. But on the ninth attempt, after almost a decade, triumph persevered. A test-tube, IVF birth. Because of defiance, Pedro began to exist.

Pedro was born later that year in Curitiba, Paraná, in the south of Brazil.

His father, Fernando, is a Gaucho. His origins are in a rural background. Fernando was raised on a cattle ranch in Rio Grande do Sul, just 10 miles from the Uruguayan border. On the ranch, Fernando behaved as a rebel with a work ethic : he would party all night and return to the farm at dawn for a full day’s work. You could say subversion and hard work are in the family DNA.

His mother, Daniela, is a lawyer by trade, which didn’t help Pedro become any less argumentative. As the hard-won son of a lawyer with the sense of duty of a farmer, he finds his past, his present, and his future in resistance.

Pedro has a deep fascination with mythology and street art. He is interested in what he calls a modern mythology and believes creativity is achieved through iteration, repetition, and discipline. A farm is iterative, repetitive, and disciplined—just like art.

Pedro feels that art is the world's most powerful form of democracy.